Grounded in strategy, expressed through design, built for impact
We are a brand creation & reinvention consultancy.
We solve complex business challenges through consumer-centric strategies, stories, and designs that accelerate growth
From high-growth Day 1 brands to highly respected Fortune 100s.
Our clients





We are a hybrid-minded, multi-disciplinary team of thinkers and doers, strategists and creatives. We pull the thread of strategy through design to create new possibilities.
Our services
Strategy
- Insights
- Brand Purpose
- Brand Positioning
- Brand Architecture
- Naming
Identity & design
- Identity System
- Brand Story
- Brand Book
- Innovation Concepts
- Growth Strategies
Experience
- Product Design
- Digital Design
- Packaging Design
- Brand-Led Marketing
- Brand Activation
In the words of our namesake…
"Lean on me
When you’re not strong
And I’ll be your friend
I’ll help you carry on”








